Portfolio

STRUXI

Construction Management Software

At Penta and STRUXI, I leveraged market research and analytics to launch and grow a new software product, including:

Social media strategy, copy & graphics
Email marketing and digital advertising & campaign design
Website design, layout & front-end coding
Video production for ads, webinars & interviews
Tradeshow booth & event design
Corporate headshot photography

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PENTA

Construction Management Software

SmartAction

Company Rebrand

SmartAction, a conversational AI company based in El Segundo, CA, was in need of a complete company rebrand -- new logo, new colors, and new tagline.

Original Branding

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Previous Logo and Tagline: Conversational AI. Less Hard

The previous branding featured the tagline, "Life Less Hard." Myself and the leadership team felt that this tagline was a bit vague and didn't immediately resonate with their audience. It was incredibly important to convey the notion that their AI technology was just as empathetic, personable, and helpful as as human contact center agent -- and this needed to be reflected in the tagline.

The previous branding featured a bold red color, that didn't align with the company's core values and traits, including trustworthiness, thought leadership, and innovation, according to color theory.

New Branding

New Logo
The new logo features a circular chat bubble with an "SA" squiggle shape in the middle. As an AI virtual agent company, the chat bubble directly represents the conversations their virtual agents are having with their client's customers. The white "SA" squiggle represents the "S" and "A" of the SmartAction name in the shape of an audio wave, as voice AI is their primary product, compared to web chat and SMS text conversations.

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New Colors
The new colors align with SmartAction's core values and traits: innovation, technology, trustworthiness and intelligence, while staying professional in tone, as a B2B company.

New Tagline: AI with a Human Touch

It was very important for the new tagline to inform the audience of the human-like traits of SmartAction's virtual agent product. "AI with a Human Touch" is a exactly summarizes the notion SmartAction wants their audience to understand: that they AI virtual agents are just as good as human agents when it comes to getting contact center help.

Samples of Branded Digital Assets

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Capacity AI

AI-Powered Virtual Agent Provider

For Capacity, I lead brand strategy, creative direction, and execution across digital and print channels, including:

Company rebranding, brand elevation & visual identity development
Creative direction and brand consistency across all touchpoints
Website UX/UI design and digital experiences
Video design, animation & motion graphics
Presentation deck and sales enablement design
Social media, email marketing, and digital ad design
Tradeshow booth design and full event branding, including event collateral, promotional materials, giveaways & swag, and more.
Management of vendor relationships and creative production management
End-to-end project management from concept through execution

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Featured Tradeshow Experience

Capacity AI

At one of Capacity’s largest trade shows, the goal is to make a lasting impression through an immersive, interactive experience that captures attention and brings the brand to life. This past year, I led the creative development and execution of the event’s digital and print assets from concept to completion, including:

Trade show theme ideation and creative direction
Full booth design and visual branding
Print collateral, postcards, and attendee handouts
Booth signage and branded displays
Custom giveaway prizes and packaging design
Employee T-shirt and apparel design
Custom-branded claw machine design
Promotional social media and email graphics
Custom phone wallpapers featuring booking codes
And much more

This year’s theme centered on LEGO, bringing the concept of building your ideal customer experience through AI to life. The creative direction carried across every touchpoint, creating a cohesive, playful, and engaging brand experience that encouraged attendees to interact with Capacity, explore its solutions, and connect with the team.